Park History
Cliff's Amusement Park is proudly family owned and operated.
CHECK OUT SOME OF THE HIGHLIGHTS OF OR 60+ YEAR HISTORY BELOW!
The Beginning
1959
Cliff Hammond and his wife Zella opened a small kiddie park located at 7600 Lomas Blvd in 1959 and named it Uncle Cliff’s Kiddieland. The park had seven rides, including a kiddie coaster, simply called "Coaster".
Early Changes
1963
After a few years, the neighbors started a petition to have the park shut down. The park relocated for a short time to Little Beavertown in Tijeras Canyon before returning back to Albuquerque at it's current location. Find out more about Little Beaver Town: https://www.albuqhistsoc.org/programs/ahs-2020-2021-programs/little-beaver-town-1961/
Rebranding
1964
Uncle Cliff's Kiddieland was renamed Uncle Cliff's Familyland, reflecting the company's aspirations to grow and values of providing amusement to the whole family. The Mad Mouse roller coaster was the highlight roller coaster, continuing operation until 1981.
Passing of the Torch
1974
Cliff and Zella Hammond's daughter, Linda Hays along with her husband Gary, started to take over operations of the park.
Expansion and Growth
1980s
By the 80s, the park installed several new rides which included the Kiddy Bumper Cars, the Train, the classic Tilt-A-Whirl, a log flume named Rocky Mountain Rapids, and a new coaster, the Galaxi. Again, the property was renamed, from Uncle Cliff's Familyland to Uncle Cliff's Amusement Park, further expressing it's growth. All of these rides remain in operation today, thanks to diligent maintenance efforts.
Another Rebranding
1991
Uncle Cliff's Amusement Park dropped the "Uncle", changing the name to what is now Cliff's Amusement Park.
The New Mexico Rattler - Twists, Turns, Ups, and Downs
2002
The construction and opening of the New Mexico Rattler was filled with as many twists and turns as the ride itself. In January, Custom Coasters International (CCI) was contracted to design and manufacture the ambitious wooden roller coaster. In February, Gary and Linda Hays as well as the mayor of Albuquerque, announced the construction of the coaster. The new ride had a projected opening date of June 21. The first problem, there wasn't a name for the new ride yet, so a contest was announced for the public to submit names for the attraction. The contest ended in April with the name "New Mexico Rattler" chosen from a 4-year-olds submission. The name was selected because the coaster's unique design of quick turns, switchbacks, and helix was like the movement of the dangerous state predator, the rattlesnake. In early May, the steel supports began to be built. In June, the anticipated opening date was setback to mid-July due to construction delays, and delayed again in July due to pending delivery of construction materials. In late July, the manufacturer CCI filed for bankruptcy, making the New Mexico Rattler the last ride to ever be designed and manufactured by the company. However, the company never finished the construction, so Cliff's put the former CCI workers on payroll, ordered the remaining material, and finished construction, not wanting to delay the rides opening any further. The coaster finally opened in late September, after tenacious efforts by the construction crew, the park's owners, and with much anticipation from locals, including the mayor, who took the debut ride.
The "Golden" Years
2003 - 2008
The magazine "Amusement Today" gave the first ever Golden Ticket "Publisher's Pick" in 2003 to Linda and Gary Hays for opening the New Mexico Rattler despite CCI's shortcomings, and taking on the construction themselves. For five straight years, from 2004 - 2008, the New Mexico Rattler ranked in the Top 50 Wooden Roller Coasters list from Amusement Today's Golden Ticket Awards.
Upping the Ante
2005 - 2010
Five new rides were opened. The Baja Buggy was added in Kiddyland. The Falling Star and the Musik Express were added, with the Musik Express quickly becoming one of the most popular rides in the park. The Sidewinder replaced the Yo-Yo. Lastly, the aptly named Cliff Hanger was added, an eye-catching 120 foot tall drop tower that could be seen by passersby from the freeway and enjoyed by thrill seeking visitors.
Ambitious Expansion
2012 - 2016
This year brought several new attractions to the park. The Happy Swing and Doggie-Go-Round were added to Kiddyland. The Wind Rider, a 115 foot tall swing ride was added, inside the footprint of the New Mexico Rattler, where the Scrambler used to be. Watermania! was built, the new play structure being bigger, and able to satiate growing demand for a place to cool off in the New Mexico heat.
Thank you, Uncle Cliff
2013
In January of 2013, the community lost Clifford Hammond, the man known as "Uncle Cliff." He was a man with a sunny demeanor who loved the outdoors. Those traits led him to open this amusement park, growing it into a cherished local landmark. His legacy of fun lives on through Cliff's Amusement Park, which continues on the very same principles Cliff established at the beginning – safety, cleanliness and courteousness.
Closed for the Season
2020
In the midst of the global COVID-19 pandemic, the park closed for the first time in 61 years. While Cliff's remained optimistic, it stung the local community. The park employed roughly 150 young people to run the park year after year, and locals temporarily lost a cultural monument to take their families to.
Flying into the Future
2025
Summer 2025 welcomes the addition of the new thrill ride, Air Race, and a new airplane themed kiddie ride. Improvements for the 2025 season also include a rebuilt and relocated Demolition Disco, and a brand new Kiddyland Cafe.